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← Common tasks

Generate content and run an outreach campaign

Draft a campaign, send it to the right list, and feed the responses back into your pipeline.

Before you start

  • A list of leads or customers you want to reach

Steps

  1. Draft content

    Growth › AI Content helps draft a promotion, a product description, or an announcement — a starting point to edit, not something to publish unread.

  2. Build the outreach list

    In Growth › Outreach, choose who the campaign goes to — a segment of leads, a customer list, or both.

  3. Send and track

    Launch the campaign and watch responses come back into Growth › Leads for anyone who reacts, so a good outreach message turns into a worked lead automatically instead of a reply nobody follows up on.

  4. Review what worked

    Growth › Marketing Tools keeps a record of past campaigns, so you're not guessing next time which message actually got replies.

What you end up with

A campaign that reaches the right list and feeds its responses straight back into your pipeline, instead of ending in an inbox nobody checks.

Modules used

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Sent from /docs/guides/content-and-outreach